Daily Operation

Visual identity/motion

Visual identity for Daily Operation, a platform for DJs and MCs concentrates on bringing the underground hip hop/electronic music community together by arranging events and promoting independent rappers.

Taking its name from the famous album by Gang Starr. The visual identity is inspired by the boldly distinctive voice of 90s hip hop music, yet modern enough to appeal for the nightlife enthusiasts and inspire them to celebrate the grungy underground scene of the old school hiphop culture.